Both Window

both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber. Since launch in 2016, both shoes has crafted a path for new and independent footwear label, championing both innovative shoe design and a unique globalized branding and artistic approach.

both shoes combine a hybrid yet minimal silhouette in their design, re-creating and rethinking basic shoe models while using a one-of-a-kind rubber technique, incorporating quality leather and other experimental materials in a carefully thought-out manufacturing process. It is an almost romantic and philosophical relationship the brand has with the element of rubber. It fuses masterful craftsmanship and streamlined designs to translate this material into contemporary, modern, and eccentric footwear for modern-day tastemakers. Its durable, and signature rubber upper and sole design have marked its path in the fashion and design communities, and the brand is taking this element further by extending into bags, accessories, and ready-to-wear categories.

With an ever-evolving and contemporary artistic value and a freshened "east-meets-west" attitude at its roots, both shoes have been an active player in the global creative arena, leading a boundary-pushing agenda in their collaborations. With Paris being home to the brand's creative epicenter, both shoes extend their footprint across Asia and the Americas and continue to engage with an interconnected global audience while launching collaboration projects. both aim to act as a platform where different views, aesthetics, identities, vision, and opinions can prosper.

With a strong faith in crafting unique, innovative, and durable design footwear for new humans around the world, both have embarked on a journey to rethink shoes, creativity and reiterate a new generation's style and identity.

The Shelter was really excited to have the new both shoes land in-store and to celebrate, the team put together an engaging and vibrant window based around the SS21 collection ‘Pinky Violence’ with reference to their newest flagship store in Tokyo.

Shop the full collection here.

Left to right; Gao Chelsea Boots in White, Gao Chelsea Boots in Black, and Gao Platform Boot in Black.