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The Masami woman is independent, unrestrained, adventurous and unapologetic. A Japanese word that translates to gracious or considerate beauty, true self, resonated with Gisborne based garment-maker and fashion designer Julie Puddick, breathing life into her bespoke garment-making practice, Masami Clothing. Intrinsic and external beauty though grace and refinement all characterise the distinctive style.

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